Outside of advertising, I’m happiest with something in the oven, a classic rom-com on the screen or a wellbeing run ahead of me.

Baking brings out my creative and detail-oriented side. I love turning a few simple ingredients into something people can enjoy, even when the final result looks slightly different from the TikTok reference. Classic rom-coms feed my love of memorable characters and stories that make people feel something. My wellbeing runs are where I reset and return with fresh energy.

These interests reflect how I approach creativity: with curiosity, optimism and a balance of thoughtful planning and spontaneity. I’m drawn to ideas with personality, stories with heart and work that feels authentic.